MANY ATTEND FORMAL OPENING OF KRAFT-PHENIX PLANT AT DENISON
Important Industry Served by Katy Lines Keeps Open House During Three Day Celebration

Three days of plant inspection, discussion of the milk products industry, poultry raising and egg production, marked the formal opening of the Kraft-Phenix Cheese Corporation's great manufacturing plant at Denison, Tex., April 21, 24 and 25.
Officials, plant managers and sales force from twelve states and to the number of some 200 were present, headed by J.L. Kraft, president; John H. Kraft, vice-president and general sales director; C.H. Kraft, vice-president in charge of production, and J.H. Platt, general advertising manager, all of Chicago.  Fifty of the company's leading customers rode to Denison via the Katy to be guests and to see the big institution in operation.

Katy Folks Assist
Served exclusively by the M.K.T., the plant has grown and developed at a rapid rate and has received from Katy officials every possible help and encouragement.  Quick to see the benefits that would accrue to the farmers living in the Katy-served territory within a wide radius of Denison, Katy executives have cooperated with officials of the Kraft-Phenix Company in their efforts to develop an industry that would provide employment for a number of Denison residents and an outlet for the milk and eggs produced on nearby Texas farms.  Officials of the Katy's industrial and agricultural development department have rendered much assistance, say Kraft officials, not only locating the plant at Denison and in its construction, but in stimulating egg and milk production among the farmers.
Many M.K.T. officials attended the celebration, including Arthur E. Gilman, manager, department of industrial and agricultural development; T.O. Porter, industrial commissioner at Dallas and R. Reese, agricultural agent, Dallas.
The first day of the formal opening was given over entirely to the Kraft-Phenix officers and employees and to final preparations for reception of the general public on Friday and Saturday.  With more than 5,000 invitations mailed to farmers, present and prospective producers of milk and eggs for the plant, a verible army moved through the various units and saw how the huge plant is operated.
Located near Ray Yards in West Denison, the plant has undergone a great development since it began operation a year ago.  Employees have increased from fifteen to more than 200 and the output of the various products has increased enormously.  In the cheese manufacturing department 28 varieties of cheese, both packaged and bulk, are produced, and six varieties of mayonnaise are made the portion of the plant devoted to that industry.

Big Egg Breaking Plant
An enormous egg-breaking plant for the production of egg powder constitutes still another department.  A drying plant for the production of powdered milk and whey, designed by Kraft engineers, recently was completed at a cost of $80,000.  Here also is produced banana powder, an entirely new product.
Visitors found plenty to intrigue their interest.  Plant representatives were at hand to explain operation of the various machines, as visitors moved unit to unit.  Just how many visitors made the tour of inspection was not reported., but the number was well up in the thousands.

At a meeting held at Forest Park Saturday afternoon, speakers discussed the significance of the industry, not alone to Denison but to the development of poultry raising and dairying in the Red River Valley.  Already a considerable expansion in these lines has come with the development of the Kraft-Phenix industry and its operation at full capacity will greatly stimulate this kind of farming.  This was pointed out by Charles N. Shepardson, head of the dairy department of the Texas A&M College, who made the the principal address.  Officers of the Kraft company also addressed the assembly, pointing that with the removal to the general southwestern office of the company to Denison, this had become the principal point of production in this section.