Almost from the earliest period of development at Sturgeon Bay the name Long has been associated with the growth and progress of the city. Ernest W. Long is a representative of the family in the third generation, and is connected not only with the business interests but also with activities contributing to the intellectual and moral progress of the community. He was here born on the 7th of April, 1872, his parents being Frank and Agnes M. Long, mentioned at length elsewhere in this work. The public schools afforded him his educational opportunities. He passed through consecutive grades to the high school and when his textbooks were put aside entered the office of the Sturgeon Bay Advocate, of which his father was editor and proprietor. He was trained in all of the work of the office and ultimately was given charge of the mechanical end of the business. The Advocate has for many years been the expression of the business ability and journalistic genius of the Long family.

On the 13th of September, 1893, Ernest W. Long was united in marriage to Miss Laura Seidemann, a daughter of Hugo and Louise (Kestner) Seidemann, who became residents of Door county when the work of development and progress seemed scarcely begun within its borders. The father was a brewer by trade and owned one of the first breweries in this section, Later he turned his attention to the hotel business, conducting the Sturgeon Bay House, and subsequently he took up the occupation of farming. He next moved elsewhere and his last days were spent in Sheboygan, Wisconsin, where he passed away in 1903 at the age of sixty-five. His widow, however, still survives at the age of seventy-two years. Mr. and Mrs. Long have two children: Wesley, twenty-two years of age, who is with the Wisconsin Telephone Company at Omro, Wisconsin; and David, at home.

Mr. Long exercises his right of franchise in support of the men and measures of the republican party, but at local elections where no issue is involved casts an independent ballot. Fraternally he is identified with the Modern Woodmen of America, having become a charter member of the camp at Sturgeon Bay. His religious faith is evidenced in his membership in the Moravian church, in the work of which he takes a most active and helpful part, having now served as superintendent of its Sunday school for more than fifteen years. He is also a member of the library board and is interested in all those forces which work for the intellectual and moral uplift of the community.

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