E


Ehlert Family Businesses
 

E

Ehlert Family
 



Ehlert's Sanitary Bakery - Baking bread in the brick oven
Courtesy of Matagorda County Museum
 



Ehlert's Sanitary Bakery - 1840 7th Street
Courtesy of Matagorda County Museum
 



Historic Matagorda County, Volume 1, Page 454
 



Ehlert's Sanitary Bakery Delivery Wagon
Courtesy of Matagorda County Museum
 


Mr. Ehlert, who recently purchased the American Bakery, now has full control and is proving his efficiency as a baker in the product he puts out. There was room for a first-class bakery and the city is proud to know that we will soon have two.

The Daily Tribune, December 4, 1912
 

 


The Daily Tribune, December 4, 1912
 


The Daily Tribune,
December 17, 1912
 


To the Public in General.

Up to the 15th of this month the American Bakery, which I thought I had bought, has been badly handicapped. I made a trade for the bakery, but when the time came I could not get a clean bill of sale, so had to allow the owner to keep it.

We now, however, can announce to the public that we can go ahead with our intended improvements. No expense or labor will be spared in our determination to give the public first-class service.

We now have in our employ out of Stude’s Bakery, in Houston, one of the best and most experienced cake, pie and pastry bakers in Texas that money can get. This baker has also worked in some of the largest bakers in the east.

We deliver free to any part of Bay City and under the present management our delivery never fails. Phone 170.           Wm. E. Ehlert, Manager.

The Daily Tribune, January 27, 1913
 


Disastrous Fire Was Narrowly Averted
Good Work on Part of Fire Company Saved Half a Block of Frame Building and Probably Other Damage.
Three Buildings Destroyed.

Three frame buildings on the corner of Ave. H and 7th street in the heart of the business section of the city were totally destroyed by fire between the hours of 3 and 5 o’clock this morning. But for the good fight put up by the fire department the entire block and property east of the buildings burned would have been reduced to ashes as that entire side of the street for two blocks consists of frame buildings

The block in which the fire took place consisted of six frame buildings occupied by Henry Pape, restaurant; J. E. Miller, plumber; Wm. Ehlert, bakery; I. N. Barber, justice of peace office, and two for Wm. Walker, furniture. The Pape restaurant, the Miller plumbing concern and the bakery were totally destroyed. No insurance was carried by any of these people and the loss is as follows on contents: Henry Pape $400.00, J. E. Miller $500.00 and Wm. Ehlert about $1500.00, building and contents.

The buildings were owned by D. P. Moore, E. M. Bell and Wm. Ehlert. The Moore and Bell buildings were insured.

The fire started in the oven of the bakery and was immediately discovered by a man who was sleeping next door, but on account of the nature of its inception and the inflammable nature of the material, the flames had good control of the premises before the department could respond to the alarm which was given immediately. Four sets of hose were laid and were played on the building front and rear with a result that was most gratifying and one which was a great surprise to the onlookers, as but few had any idea that any of the block would be saved.

It was an heroic effort on the part of the boys and one which received the hearty commendation and praise of all who saw the good work.

The Daily Tribune, January 29, 1913
 


$100.00 Reward.

We wish to offer $100 reward to anyone who will furnish us with a clue that will lead to the arrest and conviction of any party or parties who were prowling around our premises between 2 and 3 o’clock this morning.

A. Ehlert, American Bakery

The Daily Tribune, January 29, 1913
 


The American Baker’s temporary quarters are about completed and within a few days Mr. Ehlert will be serving the public again. We understand that he contemplates the erection of a brick on the lot occupied by the frame structure recently burned.

The Daily Tribune, February 14, 1913
 


To Our Patrons And Friends.

On the morning of Jan. 29th, some miscreant blew up our bake oven and ours and two other buildings were burned, which put us out of business for some time. But we now can advise our friends that we expect to resume business again on Saturday, February 22d. We have not spared expense or labor to erect a thoroughly sanitary shop, and a temporary sales room will be put up in front where the old building stood, till we have our intended brick building completed. When starting up again we will give our bakery a new name.

Thanking our patrons and friends for past favors and hoping to see them all back with us in our new business, we assure them to give better service than ever.

Wm. E. Ehlert, Manager of the new bakery the name of which will be announced later.

The Daily Tribune, February 15, 1913
 


Nearly Ready For Business
Ehlert’s Sanitary Bakery Will Begin This Week.

After a delay of several weeks caused by the fire which destroyed the building and contents, including the blowing up of the oven of what was known as the American Bakery, owned by Wm. Ehlert, the concern is about ready again for business. A large brick oven has been constructed in a neat iron-clad building was fired up Saturday for test purposes.

Mr. Ehlert informs us that he has employed a first-class baker from Stude’s of Houston, and that he has also changed the name of the bakery to that of Ehlert’s Sanitary Bakery. He, also, says that the new name is not a misnomer, for he expects to make it absolutely sanitary in every sense of the word and invites the public to make a thorough inspection of the bakery at any time.

He will be ready for business within a few days and takes this method of so advising his customers. The wagon will make its usual rounds as before.

The Daily Tribune, February 21, 1913
 


The Sanitary Bakery.

To the Public in General:--I can now announce that our new bakery, which will be known from now on as Ehlert’s Sanitary Bakery, will open for business on Saturday, March 1st, and that it will be a sanitary bakery in every respect. We have spared no money or labor to give Bay City a thoroughly clean and sanitary service.

We have also retained, at heavy expense, Mr. Ed Wright, whom we at first employed out of Stude’s bakery, in Houston, who was with us before the fire, and we will be prepared now to fill any order for cakes and pastries no matter how expensive.

From now on call the Sanitary Bakery. Phone 170. Wm. E. Ehlert, Manager.

The Daily Tribune, February 27, 1913
 



The Daily Tribune, March 3, 1913
 



The Daily Tribune, March 8, 1913
 


Mr. W. E. Ehlert, the baker, has purchased an electric dough mixer. Mr. Ehlert believes in efficiency and cleanliness.

The Daily Tribune, March 8, 1913
 


Satisfaction Must Be Yours At Ehlert’s Sanitary Bakery

It has been our aim from the very day we began to give Bay City a thorough sanitary bakery.

Although we have had several obstacles to overcome, we have succeeded in our determination. Our recent misfortune was a severe one, and the fact that we carried no insurance made it more so.

We thank our friends for their past favors and appeal to the public to help us. You can do so by giving us your order today. We deliver twice each day except Sundays.

If our services please you tell others; if not tell us.

Phone 170.    W. E. Ehlert, Manager

The Daily Tribune, March 11, 1913
 



The Daily Tribune, March 13. 1913
 


To The Public In General And To The Ladies Of Bay City Especially

I now beg to inform you that I have just completed a sanitary, up-to-date bakery, and the best and most modern one in Matagorda county. My shop is thoroughly ventilated and screened. I have just installed an electric dough mixer, which is a marvel in the way of cleanliness and the dispatch of business. The installation of this machine does away with hand mixing and our bakers hands, therefore, never touch the bread you buy of us.

I have now accomplished what I started out to do four months ago. At that time I had on a deal to buy the American bakery, but great obstacles were put in my way. First, after I had bargained to buy the American Bakery, I found that a clean bill of sale could not be had. Second, after having taken charge certain persons, for certain reasons, circulated about town that our shop was not clean and other untrue things, but the facts are that before we ever opened up for business we employed we employed men to scrub and thoroughly clean the floors and walls, and in so doing putting the old building in a good and as clean a condition as possible.

Bur the third and most severe blow fell on the morning of Jan. 27th, when our oven was blown up and building destroyed by fire. It was stated that I had plenty of insurance, but his was not true as I had not a dollar’s worth. But when I saw the ruins of my property I then resolved to build in spite of all my ill luck and that Bay City should have one of the cleanest and most sanitary bakeries which money could buy. I have accomplished this now. Our electric dough mixer is now at work and the public is, therefore, assured the cleanest bread possible to make. So when buying cakes, bread, pies or pastry, now you can rest assured that the hand of man never touches the dough and that what you get is good and wholesome.

In conclusion, if you appreciate our efforts to give you good service and absolutely clean goods, you can assist us in regaining some of our losses. You are cordially invited to make a thorough inspection of my premises and machinery.     J. A. Ehlert.

The Daily Tribune, March 22, 1913
 



The Daily Tribune, March 27, 1913
 


The Daily Tribune
, April 2, 1913



The Daily Tribune, April 8, 1913
 

 


Ehlert’s bakery has been enlarged by the addition of a room 16x20 feet on the front. The addition is of iron-clad material, and the proportions of the added structure gives Mr. Ehlert ampler quarters in which to conduct his business.

The Daily Tribune, December 26, 1914
 


Retail Merchants Association Organized

At a meeting held at the City Hall Thursday night by the retail merchants and business men of the city, the Retail Merchants’ Association was organized and the following officers were elected:..

The following merchants and business men have joined the association and no doubt but that every business house will become members after a thorough canvas of the city;…

Ehlert’s Sanitary Baker

The Daily Tribune, February 5, 1915
 


The Cost of Bread
Only $1.10 Profit In One Whole Barrel Of Flour
Bakers’ Estimates Show Low Profit Under Present Price

Owing to the present prices obtained for baked bread and the fact that only a very small profit is made, Louis Brown, proprietor of the West Side Baking Co., gives some interesting figures concerning the matter and which show only $1.10 profit on an entire barrel of flour.

Mr. Brown has been in the baking business for 40 years and is thoroughly conversant with every phase of the business . He made out his estimates and then asked Mr. Ehlert of Ehlert’s Bakery to give him his. Mr. Ehlert did so and his figures agreed with Mr. Brown’s almost to a cent.

From these estimates it will be seen that the small capacity bakeries are put to a hard task to compete with the larger concerns.

From one barrel of flour (196 pounds) 380 loaves of bread which will average 7 1-2 cents per loaf, making $28.50 for the barrel. Against this is an expense account of $27.50, leaving, therefore, only $1.10 profit for the baker.

The figures and estimates made by Mr. Brown, which speak for themselves, follows:

380 loaves of bread @ 7 1/2c favorage

$28.50

The cost of making same--

 

1 barrel of flour

11.00

Freight and drayage

1.00

Salt and yeast

.60

Sugar

.35

Lard

.50

Sweetening

.50

Ice

.25

Paper and twine

.50

Light and power

.50

Wood

.75

Rust

1.50

Repairs

.20

Insurance and interest

.75

Clerk

1.50

Head baker

4.00

Phone and cleaning

.25

Water and cleaning

.75

Total cost of 389 loaves

$27.40


The above does not take into account doctor’s bills or other household expenses, but the actual cost of making up a barrel of flour as above shows.

West Side Baking Co.

The Daily Tribune, September 9, 1918
 



The Daily Tribune, October 1, 1918

 



The Daily Tribune
, December 4, 1918



The Daily Tribune, August 11, 1919
 



The Daily Tribune, August 13, 1919
 



The Daily Tribune, August 20, 1919
 



The Daily Tribune, September 12, 1919
 



The Daily Tribune, October 8, 1919
 




The Daily Tribune, November 8, 1919



The Daily Tribune, December 4, 1919
 


The Daily Tribune, December 20, 1919

 



The Daily Tribune, December 30, 1919
 




The Daily Tribune, January 22, 1920



The Daily Tribune, January 30, 1920
 



The Daily Tribune, February 9, 1920
 

 



The Daily Tribune, March 3, 1920
 

 



The Daily Tribune, March 29, 1920
 

 



The Daily Tribune, May 1, 1920
 

 


Ehlert Puts On Delivery.
Fresh Bread for the Household;
Phone.

Think of it, fresh bread for the asking, delivered at your door! Ehlert’s Sanitary Bakery had added a beautiful white Ford closed truck to its equipment and will deliver bread from now on to the customers. Just phone and have your bread sent out fresh and warm.

This departure will be very much appreciated by the public.

The Daily Tribune, April 26, 1922
 



The Daily Tribune, May 1, 1922
 

 


Mr. Wm Ehlert came before the council and requested that the alley in rear of the bakery, in block 106, be drained. The matter was referred to the street and bridge committee.

The Daily Tribune, May 4, 1922
 



The Daily Tribune, May 17, 1922
 

 



The Daily Tribune, November 28, 1922
 

 



The Daily Tribune, March 27, 1925
 


New Brick Building Will Be Erected
Will Be Erected By The Ehlerts.

R. O. Kiser, manager of the Bay City Lumber Company, this morning advised the Tribune that he has begun to put material on the ground for a new brick building for Ehlerts’ Bakery, and that the building will be quite a pretentious one.

The Ehlert lot is located on the corner of 7th Street and Avenue H., and their holdings there are two lots or 50 x 140 feet. The building will occupy 50 x 100 feet of this space, single story with plate glass front.

Quite a lot of improvements have been made in this business section recently by LeTulle Mercantile Co. and V. L. LeTulle, and when the Ehlert building is completed the district will be one of the most attractive in the city.

Now that this building is to go up, let us hope for more and more and, also, that a turn in the building affairs of this city has at last been reached.

The Daily Tribune, May 4, 1925
 


The new buildings are going up right along. Quite a lot of brick work on the new and handsome brick for Ehlert’s Bakery has been placed. Incidentally it might be remarked that the foundation for Ehlert’s building is heavy enough to carry three stories.

The Daily Tribune, May 22, 1925
 


The new brick home for the Ehlert Bakery is about ready for occupancy and is proving to be a big improvement for that section of the city.

The Daily Tribune, July 27, 1925
 



Historic Matagorda County, Volume I, Page 490
 



The Daily Tribune, November 20, 1925
 


Grand Jury Bills J. H. Albert in Ehlert  Burglary

City Marshall Frank Carr took J. H. Albert from the Wharton county jail where he was held for forgery in Wharton and adjoining towns by Sheriff Cockran Willis, and turned him over to the grand jury here yesterday where he was billed in the burglary of J. A. Ehlert’s store.

Mr. Carr had Mr. Ehlert identify the clothes the Negro was wearing as some of the clothes taken from his store several weeks ago. Much of the merchandise has been found where the Negro had sold them at ridiculous low figures. Merchandise stolen from a Danevang store was identified also as merchandise he had sold.

This arrest clears up the several cases of burglary and felony theft in Bay City.

The Daily Tribune, October 21, 1930
 


The Daily Tribune, February 21, 1931



The Daily Tribune, February 24, 1931
 


The Daily Tribune, March 6, 1931



The Daily Tribune, April 2, 1931
 



Matagorda County Tribune, October 1, 1931
 


Bay City Gets M System Store

Bill Ehlert, corner of Seventh street and Avenue H, is remodeling his store this week. Mr. C. B. Mosier, representing the M. System Stores Corporation, is with him installing new M system fixtures and supervising the new departure for Mr. Ehlert.

The new M System Stores Corporation is not a new thing at all as its stores are pretty well distributed nearly, if not all the states in the union and especially, in the state of Texas.

The main offices are located in Fort Worth and Galveston with branch offices in several other states.

Mr. Ehlert assured the public, as is evidenced by his paid advertisement in this paper, of one of the most up-to-date food stores in this section of the state.”Bill” says in keeping with the times it is just necessary that we remodel and change our plans of merchandising and get into the cash business with the best of merchandise at better prices.

After several months of careful investigation Mr. Ehlert decided upon the M System as the best.

The Daily Tribune, October 1, 1931


The Daily Tribune, October 1, 1931
 


M System Has Successful Opening

The big store on the corner of East Seventh and Avenue H, always known as Ehlert’s store and bakery, but lately changed into the M System chalked up a busy week this week when Mr. Ehlert began to do business as one of the M System chain.

The opening was better than Mr. Ehlert or Mr. Mosier, who has been here several days making the change, had expected. Even before Friday new customers began to show up and today the store has been crowded. Many people from distances have been noticed in the store, people who have heretofore not been in the habit of trading here.

Keep in touch with the M System store. Mr. Ehlert will be pleased to add you to the list of customers.

The Daily Tribune, October 3, 1931
 


Constable’s Sale

Personal Property

The State of Texas.
County of Matagorda.

By virtue of an order of sale issued out of the honorable justice’s court, precinct No. 1 of Matagorda County on the 30th day of May, A. D. 1932 by the justice of the peace of said justice’s precinct No. 1. Matagorda County, Texas, in the case of R. J. Sick and J. C. Sisk versus Wm. E. Ehlert and Anna B. Ehlert, No. 2068 and to me as constable, directed and delivered. I will proceed to sell within the hours prescribed by law for sheriff’s sales, on Tuesday, the 21st day of June A. d. 1932, at the Ehlert store building in Bay City, Matagorda County, Texas, the following described property, to-wit: 203 pairs of shoes, 44 straw hats, 5 suit cases, all shirts, hose, globes and add dry goods and notions now situated in said store building, also the entire stock of groceries, consisting of canned fruits and canned vegetables bottled good, package goods, and other groceries situated in said store building; also 15 wash boards and 9 axe handles, and all goods, wares and merchandise in said Ehlert store building situated on lots numbered 15 and 17 in block numbered 106 in Bay City, Matagorda County, Texas, levied on as the property of Wm. E. Ehlert and Anna B. Ehlert to satisfy a judgment amounting to $200 in favor of R. J. Sisk and J. C. Sisk and costs of suit.

Given under my hand, this 8th day of June, A. D. 1932, S. S. Cleveland, constable precinct No. 1, Matagorda County, Texas.

Daily Tribune, June 9, 1932
 


Home Bakeries Will Get Support
Grocers and Cafes Fall In Back Of Home Enterprise As Employment Aid

As an aid to the local unemployment problem as well as to assist local enterprise the grocers and café owners have decided to handle and push, generously, the sale of home-baked bread.

The three bakeries involved are Johnnie’s Bakery, Peters Bakery and the Ehlert Bakery. These three places have several expert bakers employed who, themselves, have families to support. Without a hearty cooperation, the bakeries were fact to face with letting most of the help go and they set about the task of working up a sufficient amount of patronage to justify keeping their forces intact.

In this they were more than agreeably surprised as all concerned saw the situation clearly and enthusiastically met the bakeries in a public-spirited and build-the-town way. The bakers are very appreciative of this splendid spirit of co-operation and will in return, give their business the most careful and painstaking supervision in order to meet every requirement of every customer. It means town support for town enterprise and as such, will have far-reaching and wholesome effect.

Housewives over the city as well as in neighboring towns are being apprised of the movement and assured of the very best of service. It goes without saying that they, too, will be glad of any opportunity to become a means of helping the perplexing unemployment situation.

We heartily commend the action of the café owners and grocers in the important step they have taken.

The Daily Tribune, October 24, 1932
 



The Daily Tribune, May 2, 1946
 


News Of County Soil Conservation Dist.

Wm. Ehlert, who owns a farm north of Bay City, has been busy installing a drainage system on his cropland and pasture. He has installed approximately two miles of field drains to improve drainage on his land. P. K. Cook, agricultural engineer, Soil Conservation Service, assisted Mr. Ehlert with the planning and laying out of this drainage system. Mr. Ehlert also plans to plant Angleton Bluestem grass as a part of his conservation program.

The Daily Tribune, April 8, 1954
 


News Of County Soil Conservation Dist.

Bill Ehlert, who owns a 125 acre farm just north of Bay City, has completed the installation of a complete drainage system for his farm. His drainage program includes designed field drains to improve the drainage on his cropland and pasture. Mr. Ehlert stated that in the past during rainy seasons he has had a problem of crops drowning out because of water standing too long after a rain. Kelly Cook, Soil Conservation Service Engineer, assisted Mr. Ehlert with the planning of this drainage program and the drains were so designed to drain excess water from the field within a 24 hour period and from his pasture within 72 hour period after a six inch rain.

This drainage program is a part of Mr. Ehlert’s coordinated soil conservation program that he has planned on his farm and plans to carry out with the assistance of the Matagorda Soil Conservation District. He stated that he plans to include soil improvement and soil conditioning crops on his cropland and a pasture improvement program for his pasture.

Palacios Beacon, June 17, 1954
 

 


 


 


Ehlert Building

1840 7th Street
Block 106, Lots 16 & 17

 

 


Bay City Gets New Business
Palacios Merchant Will Open Dry Goods Grocery In Ehlert Building

Mr. C. L. Gass, who, for some time, has been in the mercantile business in Palacios, has moved to Bay City and is now engaged in opening a dry goods and grocery business in the Ehlert Building on East Seventh Street.

The interior of the store has been remodeled and put in shape to conform to the demands of the new business. This new business man and his family will make Bay City their home and a cordial welcome is extended them.

Mr. Gass is in Houston today, making arrangements and buying good for the business. A formal announcement will come from the store in a few days.

The Daily Tribune, November 1, 1932
 


Mrs. Fannie Ferguson and Mrs. B. D. Hanson of Houston, are opening what they are pleased to call the Welcome Shop in the Ehlert Building on West Seventh Street. More about the goods and the nature and class of this new business enterprise will be published later.

The Daily Tribune, November 14, 1932
 



The Daily Tribune, November 23, 1932
 


C. L. Gass to Open Store in Bay City

C. L. Gass, who has been in business here for some time is opening up a store in Bay City, in the Ehlert building on East Seventh street. He and his daughter, Mrs. Lula Frady, have been there the greater part of the time during the past week getting everything ready for the opening up of the new store for the county capital.

We are pleased to tell our readers that Mr. Gass will continue his business in Palacios, which is located in his own building on Commerce street. We have not been informed as to Mr. Gass moving his family to Bay City, but trust they will continue to make Palacios their home.

Palacios Beacon, November 24, 1932
 


Have you visited the “Welcome Shoppe,” located in Ehlert’s Building? Be sure to visit them today. With every ten cent purchase you are entitled to suggest a name for the beautiful doll displayed in the window. If your name is drawn you receive this baby doll. Wouldn’t your little girl be proud Christmas day? There are so many gifts available in this new store.

The Daily Tribune, December 20, 1932
 


LeTulle Mercantile
1936 - 1980

In 1935 LeTulle Mercantile relocated across the street to the Ehlert Building and sold general household goods, coal, hardware, groceries and toys. at one time, LeTulle Mercantile also housed a saddle shop.

In 1943 Hiram Brandon purchased the business, and in 1945 C. D. Matthews, brother-in-law of Brandon, became general manager of the store and, later, the sole owner of the business.

On April 1, 1979, Wayne and Peggy Matthews O'Brien purchased the store from her father, and on January 1, 1980, C. D. Matthews retired. Before becoming the owner of the business, Wayne had been an employee of the store for 25 years.

By 1985 LeTulle Mercantile was mostly a hardware store stocked with tools, plumbing items, all kinds of nuts and bolts, nails, wires, items necessary on the farm and ranch, some household items, and camping or picnic-related items. LeTulle Mercantile ceased operating in 1985.

Historic Matagorda County, Volume I, Pages 489-490
 


Sue's Quilt Shop
Raymond G. & Sue Bailey
1998 - 2003
 


Health Food Cottage
Heather Hilliard


 


Ehlert Building
August 24, 2023


 

 

Copyright 2023- Present by the Ehlert Family & Source Contributors
All rights reserved

Created
Aug. 18, 2023
Updated
Aug. 18, 2023
   

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