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The Sherman Courier
Wednesday, August 15, 1917
pg. 8
Fiftieth Anniversary Edition

SHERMAN STEAM LAUNDRY
established 1888

The value of a business to a community is not measured by the profits it makes, nor by the amount of investment, but rather by the revenues of money it brings into the community from the outside world and by the number of people to whom it gives employment at a living and proper wage, and perhaps no business in Sherman measures up to this standard to a fuller degree than the Sherman Steam Laundry, owned by the Sherman Steam Laundry Company, of which Lon McKown is president and Eugene Cherry, secretary and manager.
This business was established in 1888 by Ben McBride.  It was in 1891 that Eugene Cherry came into the business, and Mr. McKown came in in 1893.  At the time these two Sherman-raised gentlemen took charge of the business, it gave employment to ten or a dozen people and the work was done by hand, and perhaps no business in Sherman has undergone a greater change or made more progress than the Sherman Steam Laundry.
This company now has at the corner of Lamar and Rusk streets one of the most modern laundry plants in all this country, erected in 1901, giving regular employment to over ninety people, with a payroll of more than $1000 per week, or more than $50,000 per year, and their volume of business last year exceeded $122,000.00, the greater part of this business having been brought to Sherman from the 125 to 150 towns of Texas and Oklahoma in which this laundry has agencies.
The name of Sherman and the Sherman Steam Laundry is carried into thousands of the best homes of Texas and Oklahoma week after week and year after year delivering to these people a service which advertises and reflects credit not only on the people who render this service but also upon this city, and the people as a whole, and it is institutions like this, in the many lines of service, that makes a city and a happy and prosperous people.
Comparatively few people have any correct idea of the real character of laundry work or of the magnitude of the laundry business.  Government statistics show that the money invested in laundries in the United States at this time is the third largest in amount of all the industrial enterprises, and the character of the work done by the employes of modern laundries is indeed vastly different from the popular conception thereof.
Instead of the wash-tub drudgery carried in mind by most people, the employes of the Sherman Steam Laundry do no drudgery whatsoever - not even the "washermen" drudge.  The washing is done by men - and not by women - thanks to the modern laundry, and all the heavier work about the laundry - what little there is - is done by men.  Most of the ironing is done by women - but you ought to see them iron - it's a picnic, even as compared with the modern gas or electric iron in home use.
Of the ninety to one hundred people employed by the Sherman Steam Laundry in and about the plant, possibly sixty per cent are women and girls and the balance are men, and while you may not have thought of it, they do very little work on Monday and very little on Saturday, and some of them none, on Monday or Saturday, and the slavery of the old time wash tub and "smoothing iron" has been entirely regulated to the past.
The modern laundry is one of the greatest blessings of modern times, and as above figures show, the business has grown in importance far beyond the popular conception concerning it, and the time is perhaps not far distant when the cleansing of all family wearing apparel will be done by the laundries, and when this time shall have come, all womankind will no doubt raise their voices in one grand chorus of praise to those who have wrought this great change.
The modern laundry, like all good things, is the result of thought, invention and progress, and it is to men like Lon McKown and Eugene Cherry and their associates in the business thoughout America that the good women of our land and the public in general are looking for further and greater improvement, service and relief, albeit now they owe these men a debt of gratitude for the great relief already brought through modern laundry equipment and service.
The City of Sherman duly acknowledges to Mr. McKown and Mr. Cherry their obligation and gratitude for the great public service they have rendered during the past quarter century, and the splendid institution they have built up which has done so much towards advertising this city as well as to increase its revenues and give regular employment to many of its people, and the city needs and wants more business enterprises like THE SHERMAN STEAM LAUNDRY.

The Cherry family was active in the laundry business in Sherman as early as 1888. In 1895, the Sherman Steam Laundry (SSL) was incorporated, with Eugene Cherry (1864–1943) as secretary-treasurer. Eugene had begun as a driver of the firm's two-horse delivery trucks in 1888. A new building was erected in 1901. Eugene became Sherman Steam Laundry president in 1929. He owned the whole company in 1940, when he retired. He was an officer of both the Texas Laundry Owners Association and the American Institute of Laundrying. Eugene's half-brother, Luther Cherry, worked at the Sherman Steam Laundry until 1922, when he left to found Snow White Laundry in Denison.

In the late 1970s, a man from California had remodeled the Steam Laundry Building into offices.  At the end of 1990, Karen and Tom Shields bought it.  Professionals - lawyers, accountants, doctors, dentists, counselors and Tom's insurance business - occupied the suites.  A carriage house out back expanded over the years to accommodate more tenants.  At the west end of the laundry building, one space remained unused: the former boiler room.  In August 2005, Tom and Karen began work to turn the old boiler room into a coffee house, which opened December 2005.



Sherman History
Susan Hawkins
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